Media source in Isla Vista takes small steps towards a cleaner earth

Zak Weinberg, Chief Editor and Founder of Ole Today, had a vision for an environmentally friendly news publication in Isla Vista and Santa Barbara. When he created OleToday.com, it was just a few articles a week being indexed online with a couple of close friends. With the help of Craigslist and viral word-of-mouth, Ole Today quickly took off and now receives almost 2,000 unique visitors each month. … This is only the beginning for Ole Today, as the editors have already expressed plans to expand to other campus communities and give the same experience to students across California, and eventually the United States; the program launches next year at Westmont College in Santa Barbara and, depending on its success, spread from there. more

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