Surfer takes billboards from freeways to ocean

It’s his love of the ocean that makes him—and most surfers— so committed to keeping the water blue and the beaches clean, Avedissian said, and what inspired him to create an ecologically friendly company.

Avedissian traveled abroad regularly while he was a business student at Westmont College in Santa Barbara.

And it was during those travels that he thought of the idea for his company—Rareform—which uses recycled billboard material to make surfboard bags. more

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