From billboards to board bags: Rareform recycles signs into surf gear

A Ventura County startup is turning old billboards that would otherwise be headed to landfills into snazzy surfboard bags. Rareform launched its products a few weeks ago, but the idea has been brewing for much longer. After Alec Avedissian graduated from Westmont College in Santa Barbara, he traveled to El Salvador. While there, he noticed people along the coast putting the vinyl from discarded billboards to a creative new use: roofing material. more

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