Your .edu site for 2016 looks like this

According to Reed Sheard, vice president for College Advancement and CIO of Westmont College, branding the institution means reacting to platforms.

“Building a brand for colleges, like with businesses today, means developing a goal-oriented website, being mobile-enabled, having an active social media presence, becoming search-optimized, producing targeted email campaigns, promoting commerce, and supporting a call center,” he noted. more

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