Westmont College has selected a new constituent relationship management (CRM) platform in an effort to modernize its enrollment processes.
Westmont is a four-year undergraduate Christian college with an enrollment cap of 1,200. Reaching that cap “is both an art and a science,” according to a news release. “As part of the college’s strategic planning process, Westmont is embarking on a national marketing campaign, which they anticipate will result in a marked increase in applications. However, it would be virtually impossible to effectively handle the increase with their current manual processes. Westmont selected Enrollment Rx to improve how the admissions team functioned, ease the application process for students and improve the college’s ability to create the best class possible.” more