Westmont College has selected a new constituent relationship management (CRM) platform in an effort to modernize its enrollment processes.
Westmont is a four-year undergraduate Christian college with an enrollment cap of 1,200. Reaching that cap “is both an art and a science,” according to a news release. “As part of the college’s strategic planning process, Westmont is embarking on a national marketing campaign, which they anticipate will result in a marked increase in applications. However, it would be virtually impossible to effectively handle the increase with their current manual processes. more